Boots is launching in store on the 14th July, the RapidLash - Eyelash Enhancing Serum is clinically proven with up to 50% longer looking natural lashes*
London, UK-Introducing RapidLash the innovative U.S. eyelash enhancing serum that helps promote healthier looking, natural lashes - improving the overall appearance and condition of lashes from just 8 weeks.
Available exclusively to Boots, Rapidlash is proven to enhance the appearance of lashes, with increases in the measured visible length of lashes by up to 50%. A multitude of aggressors affect the condition of eyelashes from mascaras, eyelash curlers, makeup removers, tint and perm treatments to fake eyelashes, glues and medications. Ageing, along with other aggressors, can also affect the condition of eyelashes by weakening and fading the structure
of the hair.
Rapidlash helps strengthen lashes against breakage caused by these actions and helps to improve the appearance of lash length by delivering a powerful blend of essential proteins, vitamins, and moisturising and rejuvenating ingredients that help restore lashes to optimum condition; Polypeptides to fortify and protect; Vital Proteins
and Vitamins to replenish and rejuvenate; and Moisturising and Rejuvenating Agents to add shine and elasticity, lock in moisture and improve durability. RapidLash has been ophthalmologist and dermatologist tested.
Created with an innovative, high-performance formula, RapidLash is a convenient, easy-to-use serum with a once a day application that allows consumers to achieve a noticeable difference in the appearance of their lashes. With an effect from 8 weeks this product is great for both women and men looking for fuller, thicker
and longer lashes.
Two Quick Steps to Longer Looking Lashes and Beautiful Brows:
• To prepare for the application, start with a clean, dry eye area. Using the applicator brush, apply RapidLash to the base of the upper eyelashes starting from the inner corner of the eye to the outer corner, along the base of the lash line. RapidLash can also be applied to the lower lash line, although be sure to use greater care when applying to avoid direct contacts with the eye. For brows, apply directly to the brow line.
• Use RapidLash once daily in the evening directly before bedtime. Wait until product has fully dried
before applying additional cosmetics. Once desired results are achieved, it is recommended to
continue using RapidLash 2-3 times per week to maintain the appearance and condition of your
lashes and brows.
RapidLash retails for £39.99 and is available at Boots stores nationwide from 16th July 2010.
* Clinical study of 48 subjects over 84 days
Clinically proven up to 50% longer looking natural lashes*