Showcasing an eclectic mix of the hottest brands, Republic typically appeals to the youthful 16-25 year old market but caters to a much wider customer base – it’s about a state of mind that is not age exclusive. The typical Republic customer is single, living at home and shopping / socialising are major pastimes with clothes a high priority for disposable income. Frequent shoppers, 30% shop once a week or more and are heavily influenced by celebrities and current trends.
The stores attract a wide range of different fashion tribes from: surfer/skater types and twenty something casuals, to brand junkies and fashion fillies. Comprehensive collections don’t stop there, as Republic stands as the largest worldwide account of prestigious brands such as: G-Star, Bench, Henleys and Fenchurch, whilst also being the largest multi-branded retailer of denim on the UK high street. Uniquely, Republic also offers three exclusive brands: Miso, SoulCal and Crafted. Catwalk inspired, Miso is always on-trend, a firm favourite with female fashionistas nationwide. Fabulous and affordable wardrobe basics cleverly combine with the latest in celebrity ‘get the looks’. Alternatively, choose comfortably cool, SoulCal. A laid back men’s and women’s wear lifestyle brand reflecting pure California style. Urban cool takes shape in Crafted – a directional street brand with a firm focus on denim for him and her.